Our expertise
001 User research & needs analysis
User studies, conducted through interviews, surveys and workshops, make it possible to understand real needs and expectations. They are complemented by perception and usability tests to validate the ergonomics of the solutions. Finally, defining personas and user journeys helps to design experiences that are adapted and centered on the user.
002 UX design
Information architecture and content prioritization form the basis of design. They are followed by the creation of wireframes and interactive prototypes to materialize the courses. The application of Bastien and Scapin's ergonomic criteria guarantees an intuitive and coherent experience. Finally, the optimization of digital journeys aims for simplicity, efficiency and fluidity to maximize adoption.
003 Design UI
The creation of modern and coherent interfaces, on desktop as well as on mobile, is based on robust and scalable design systems. Adherence to accessibility standards (WCAG) ensures an inclusive experience for all users. The integration of animations and micro-interactions enriches the experience and reinforces engagement.
004 Methods & tools
Design Thinking and Lean UX methodologies guide the entire design process to foster user-centered innovation. Prototyping is done using tools such as Figma, Adobe XD or Sketch in order to quickly visualize solutions. Finally, close collaboration with the development teams guarantees pixel-perfect integration that is in line with design intentions.